Intro
Introduction
As a product designer at Lobyco, I’ve spent the past three years designing for scale, aligning with business strategy, and shaping meaningful experiences for millions of users across the retail landscape.
My role has spanned across both sales and product development teams, blending storytelling with systems thinking, and user empathy with business impact. I learned that a true product designer must excel in many areas; he has to combine knowledge from all disciplines to deliver the best product possible, not just moving pixels based on a vague brief from a friendly, tie-wearing manager.
These insights continually guide my career and development.
Product
Reshaping How Products are Designed
Conducted over 50 user interviews, 6 usability tests, and 3 product discovery sessions across multiple countries to inform design decisions
Helped design over 23 products, considering the entire ecosystem to ensure cohesive user experiences across platforms
Reached a total user base of 3.400.000 active users across mobile and web platforms through user-centric design solutions
Collaborated closely with developers and the product trio to gather customer requirements, ideate, strategise, and design solutions that balance user needs, business goals, and technical constraints
Monitored user feedback by analysing over 2,000 app reviews on Android and iOS, clustering insights to stay aligned with the "user's voice"
Unified over 10 promotional products into a single coherent Promotion Platform, streamlining the user journey
Contributed to the future product vision and strategy for the Promotion and Segmentation Platform
Sales
Reshaping the Sales Process
Led the design efforts across sales and pre-sales activities, contributing to client growth from 5 to 10 accounts
Created high-fidelity prototypes and design resources tailored to customer brand identity, business goals, and user journeys
Supported the acquisition of 5 major new retail clients through impactful design and strategic collaboration
Participated in client meetings to present design concepts, onboard stakeholders, and align on user journeys
Refined and optimised the sales design process to accelerate delivery timelines and improve overall output quality
P.S.
Honorable Mentions
